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The AIDS awareness effort was an attempt to spread awareness about and control the spread of HIV and AIDS among citizens.

The platform included -

  • A promotional SMS and QSMS notification system
  • An intuitive and user-friendly website with detailed information about HIV/AIDS
  • A mobile application to address concerns and provide assistance as needed
  • A social media outreach effort using Facebook in a further effort to improve outreach and awareness

The application was used by the Uttar Pradesh State AIDS Control Society in collaboration with the state government’s Department of Medical Health and Family Effort.